Will the YouGov share price increase, decrease or stay the same in the next 12 months? It’s the kind of question the survey and data firm, set up by Stephan Shakespeare and Nadhim Zahawi, might ask some of its 26 million panellists. Certainly, the Aim-listed YouGov, which first went public in 2005, will be hoping the direction of travel of its share price will reverse: it is down 17 per cent since the start of the year.
Moving into an election cycle will raise YouGov’s profile, although its political opinion polls are now a small part of its business. Most of its work is market research for corporate clients such as the streaming platforms Disney+ and Netflix, for which it provides viewing data.
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